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Documenting the Engrish phenomenon from East Asia and around the world!
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Hard off
posted on 10 May 2000 in Buildings
Now these guys know how to sell…
(Note: Hard-Off is actually a chain of
stores that recycle and sell old computer
hardware and audio/video equipment –
the ‘hard’ stuff. ‘Off’ is supposed to
mean ‘sale’.)
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I was getting excited about going here but the moment passed
Japanese tends to abbreviate hardware and software as “hard” and “soft”…
I would say something funny, but I fear that it would be just dirty enough to contradict my own principles.
Does this reflect their finacial status?
I’d say the advertising campaign has gone soft
Is this anything like The Clapper?
Hard on! Clap clap! Hard Off!
No! First wax on, wax off – then hard on, hard off!